7 things PR pros should know about the shifting media landscape

7 things PR pros should know about the shifting media landscape | Articles.

“Two years ago I thought newspapers had trimmed as much as they could, but it appears it will continue until they have skeleton staffs,” David Coates, the managing editor of newspaper content, said in the report. “Newspaper staffs are getting leaner and younger these days. The ink-stained wretch has been replaced by the digital savvy geek. “We are seeing more and more editors in their 20s and 30s who have a grasp of the importance of digital and social media.”

 

 

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