Branded journalists battle newsroom regulations

Branded journalists battle newsroom regulations | Poynter

With social media a big part of newsroom life, individual journalists often find their personal brands attractive selling points for future employers. But lately many of these same social media superstars are questioning whether newsrooms are truly ready for the branded journalist.

Journalists have careers and followers, too. While this look inside journalism has little to do with charity PR, it does make the case that when pitching your story you need to so to individual journalists, not as a one-size-fits-all press release to everyone and anyone.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s