Trust Me, I’m Lying

Richard Edelman – 6 A.M.: Trust Me, I’m Lying.

“There is a big role for public relations if done well. Brands can speak directly to the customer; that is terrific. But PR people must be careful not to drown out the real news. The tail is wagging the dog now; marketing is controlling too much of the conversation. The system has to be credible, reliable and accurate for PR to succeed. PR people should self-govern, police their behavior.”

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