Storytelling and blogging have a symbiotic relationship. Both Facebook (http://www.facebookstories.com/) and Twitter (http://blog.twitter.com/2011/11/introducing-twitter-stories.html) have whole sites dedicated to their users’ stories to demonstrate their offline impact. All three companies have a lot of time and resources invested in creating a robust and engaging company blog. Dametra keeps things fresh by getting a variety of contributors creating posts, which then begged the question: how do you get them to write it?! The consensus of the panel, and I suspect the audience, was that is the biggest challenge to the company blog. Jonny makes sure to offer kudos to those who write for the blog. He says it helps the contributor feel valued, and starts the momentum of others wanting to contribute.