Tips for Earned Media # 3: Newsjacking –

When they cover a breaking news item they’re looking for

  • someone who can provide them with credible information about the news event
  • a new perspective related to that event
  • insights into how and why something happened
  • the ability to interpret the news event’s impact and/or future implications
  • how the news item is affecting other areas or industries
  • new threats or opportunities arising from or created by the news event


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