Tips for Earned Media # 3: Newsjacking – CommPRO.biz.
When they cover a breaking news item they’re looking for
- someone who can provide them with credible information about the news event
- a new perspective related to that event
- insights into how and why something happened
- the ability to interpret the news event’s impact and/or future implications
- how the news item is affecting other areas or industries
- new threats or opportunities arising from or created by the news event