How PR Is Extending Its Reach

How PR Is Extending Its Reach | Nick Cowling.

The most common mistake companies make when engaging public relations in the marketing mix is trying to use it as a blunt instrument to simply sell to an audience. The discipline’s power is its ability to build lasting relationships, and that holds even truer every day. However, the lack of being able to measure these relationships effectively remains its greatest challenge — it’s not impossible, but it is tough to do and in some cases, cost-prohibitive.



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