New School Press Release Tactics – CommPRO.biz.
There are several reasons why this particular case worked successfully.
- Timeliness: It was a timely topic and putting out the release before the hype of the holiday season helped immensely.
- Research-driven content: Also, in the release they included research-driven content; a contrarian point of view; practical strategies for combating showrooming.
- Using a narrative headline: The narrative of the headline helped, because they chose to lead with the topic vs. company name. When reporters would search for “showrooming,” they would find the press release.
- Clear, fact-based writing: The press release featured easy-to-understand content (i.e., no jargon) and was fact-based.