New School Press Release Tactics

New School Press Release Tactics – CommPRO.biz.

There are several reasons why this particular case worked successfully.

  • Timeliness: It was a timely topic and putting out the release before the hype of the holiday season helped immensely.
  • Research-driven content: Also, in the release they included research-driven content; a contrarian point of view; practical strategies for combating showrooming.
  • Using a narrative headline:  The narrative of the headline helped, because they chose to lead with the topic vs. company name. When reporters would search for “showrooming,” they would find the press release.
  • Clear, fact-based writing:  The press release featured easy-to-understand content (i.e., no jargon) and was fact-based.

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