This is Brooke Hammerling, unfiltered. Her company Brew Media Relations match-makes young companies with journalists, influencers and anyone else who can help propel them to stardom. Today, her roster includes WordPress, Charity:Water, Wealthfront, Oracle and About.me — all known for bold, creative communications strategies. She also happened to make the cover of The New York Times’ Sunday business section a few years ago as the poster woman for doing tech PR differently.
When it comes to whether startups need help in this area, she has a somewhat subversive opinion: they don’t. Even while at Brew, she’s helped hash out PR plans for a number of entrepreneurs who can’t afford full-time agencies or in-house support. And she’s got a playbook of tactics for those who want to do it on their own.