Why Most Startups Don’t ‘Get’ Press

Why Most Startups Don’t ‘Get’ Press.

This is Brooke Hammerlingunfiltered. Her company Brew Media Relations match-makes young companies with journalists, influencers and anyone else who can help propel them to stardom. Today, her roster includes WordPressCharity:WaterWealthfrontOracle and About.me — all known for bold, creative communications strategies. She also happened to make the cover of The New York Times’ Sunday business section a few years ago as the poster woman for doing tech PR differently.

When it comes to whether startups need help in this area, she has a somewhat subversive opinion: they don’t. Even while at Brew, she’s helped hash out PR plans for a number of entrepreneurs who can’t afford full-time agencies or in-house support. And she’s got a playbook of tactics for those who want to do it on their own.




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