All marketing needs optimization to be most effective. The information age has changed the modern marketing landscape, possibly more than any era in history. Still technology is only a tool, as users of these tools we must formulate tactical and strategic ways to optimize them. In using influence marketing this means promoting everything with a system of best practices. This means knowing how to spot important market influencers, maintaining influencer relationships via transparency, creating valuable content to distribute, and finally monitoring the results from our endeavors. All these practices can be optimized to have the greatest marketing influence.