PR and the Future of Native Advertising

PR and the Future of Native Advertising – CommPRO.biz.

One of the most hotly discussed communications trends of 2013 has been “native advertising” or branded content. And for good reason—according to BIA/ Kelsey, native social advertising is expected to reach $4.6 billion in 2017, up from $1.6 billion in 2012. Still, differentiating branded content from journalism is becoming an increasingly difficult task, even for savvy consumers, which can be troubling for both communications and trade industry stakeholders….

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