A Lot of Top Journalists Don’t Look at Traffic Numbers. Here’s Why.

A Lot of Top Journalists Don’t Look at Traffic Numbers. Here’s Why.

The Verge is one of the biggest and most influential technology news sites in the world, with 8.6 million monthly unique visitors and a staff of top-notch tech reporters. Theseare some internet-savvy editors and writers who probably know as much if not more about how to build an audience online than anyone in the business.  Yet the editors at The Verge have a policy that seems a little bit odd and anachronistic: They don’t let writers see how much traffic their stories generate. Ever.

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