Here is a new paper around the next generation of SEO – a new concept called NEO, or “news engine optimization.”
Here is a quick overview of the paper:
EO gives organizations powerful insights into how the media, inﬂuencers, and ultimately customers are responding to and amplifying “sticky” messages: messages that can then be used to drive future marketing and public relations activities, owned media content creation, and even advertising campaigns.
Key sections include:
1. How we got to NEO: the history of search
N2. Technology background: NEO methodolgy and search technology
3. Understanding search and NEO: search psychology
4. NEO examples and application: Virgin America and Southwest Airlines