A New PR Resource For Search Visibility & Measurement

A New PR Resource For Search Visibility & Measurement.

Here is a new paper around the next generation of SEO – a new concept called NEO, or “news engine optimization.”

Here is a quick overview of the paper:

EO gives organizations powerful insights into how the media, influencers, and ultimately customers are responding to and amplifying “sticky” messages: messages that can then be used to drive future marketing and public relations activities, owned media content creation, and even advertising campaigns.

Key sections include:

1. How we got to NEO: the history of search

N2. Technology background: NEO methodolgy and search technology

3. Understanding search and NEO: search psychology

4. NEO examples and application: Virgin America and Southwest Airlines

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