‘Blogging’ failed to challenge mainstream media | ZDNet.
There was a widespread belief that blogging would become a serious challenge to the establishment and its control of ideas, that the blogging movement was intrinsically revolutionary, that it would disrupt everything, and it would topple mass media.
Armies of of citizen journalists would arise and in their vigilance they would make transparent all government and corporate misdeeds. The hated gatekeepers of mass media would be swept away and their censorship of the truth would be vanquished.
Sadly, things turned out differently. Blogging, and other forms of social media, became mostly amplifiers of establishment ideas, a place for people to share links to mass media content. Social media became social distribution of mass media (SoDOMM).