Digital Storytelling for Social Impact : The Rockefeller Foundation

Digital Storytelling for Social Impact : The Rockefeller Foundation.

What constitutes a good story for a charity? The answer varies, but Andy Goodman, a charity consultant in Los Angeles and author of the book Storytelling as Best Practice, says there is a basic framework.

“For nonprofits, a story is most often the tale of an individual that they have helped or an individual at the nonprofit who has supplied help, and we follow them along this journey,” Mr. Goodman says. “It should have all the classical elements of story: Somebody wants or needs something, there are obstacles in their way, they find a way to surmount those obstacles, and hopefully we arrive at some successful ending.”

Mr. Davenport offers another definition.

“From a fundraising perspective, my definition of a story is that it’s a vehicle in which to transfer emotion from the nonprofit over to an audience, the potential donor,” he says. “That’s really what a story does: transfers emotions to get people engaged.”

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