4 Tips for Practicing PR in Real Time | Cision

4 Tips for Practicing PR in Real Time | Cision.

Real-time PR isn’t off-the-cuff PR. You can’t simply tell the social media manager or intern to monitor trends and events on Twitter and respond to them. You have to have a plan.

Real-time PR, like the revered Oreo moment, is steeped in data and processes. To be successful with it, consider these four tips:

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