How to Use Analytics to Build Your 2015 Marketing Plan

How to Use Analytics to Build Your 2015 Marketing Plan.

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. There will be countless Powerpoint slide decks of charts, graphs, graphs of charts, charts of graphs, and bullet points galore. However, all of this data processing may not necessarily lead to any insights or any strategic changes; in many cases, we’ll be publishing massive quantities of shelfware that will go unseen.

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