A wave of P.R. data

A wave of P.R. data » Nieman Journalism Lab.

But the PR-driven data stories I listed above come from an opposite direction to traditional data journalism. This is not data that is collected and analyzed in response to specific questions and whose quality is checked before publication, but prebuilt charts pushed to news organizations like press releases and targeted against specific topics like sex, anxiety, and shame that are more likely to elicit clicks. If you’re a company looking for press, why not use those fancy data scientists you hired to also generate some free publicity outside the company? And if you’re a reporter at a news startup who needs to constantly fill the news hole with new material, why wouldn’t you run one of these? Everybody’s happy, even if the data isn’t right.



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