Can wine tastings and movie tickets really help newspapers keep subscribers?

Can wine tastings and movie tickets really help newspapers keep subscribers? » Nieman Journalism Lab.

The Chronicle, a Hearst paper, launched a membership program a few months ago aimed at retaining subscribers and reducing churn. The program is free to both digital and print subscribers. All interested parties have to do is go to the Chronicle’s subscriber website — not to be confused with the non-paywalled but Chronicle-owned and operated SFGate.com — click the Membership tab and start signing up for perks.

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