The most robust conversations about the future of journalism will be led by thoughtful marketing professionals. And the best of their efforts will yield valuable results because they understand the news product and the audience not as two separate entities but as parts of a symbiotic pro-social relationship. Here’s why that matters.
From an October report from the Pew Research Center, we know that 57 percent of adults are interested in government and politics. The good news is this beats the 44 percent who are interested in entertainment and celebrities.