The New York Times’ Lump of Coal | Rep Man.
The death knell for journalism was sounded by the Times’ Joseph Kahn, lead editor for international news, when he was asked about how the paper determines how much coverage to allot to the conflict. He explained:
“We are following our best gut experience about what people are paying attention to. We cover things that are most relevant to our readers and to the international conversation.”
Can you spot the fatal flaw? It’s in the first line: “We follow our best gut experience about what people are paying attention to.”
Gut experience? The New York Times, arguably the most powerful news outlet in the U.S., goes on gut instinct when deciding what’s relevant to its readers. Shame on the Times. With all the money and influence at its disposal, does the Times rely on repeatable, quantifiable audience research when it comes to creating content? Apparently not. They use their collective gut.