Portraits in PR | Marketing Magazine

Portraits in PR | Marketing Magazine.

What is the biggest challenge the industry faces in 2015?
Quite simply, keeping up with the changing nature of how we communicate is going to be a challenge across industries. For us in the PR world, our challenge will be to continue to identify the emerging platforms where people are congregating and conversations are taking place. It’s not enough to have a social strategy anymore. Major social platforms like YouTube, Facebook and Twitter can’t be ignored, but consumers are increasingly adopting new messaging technologies, including Instagram, Snapchat and WhatsApp. In 2015, savvy agencies will work closely with their clients to figure out which of these platforms work for their brands, and how they can be utilized to reach key audiences.

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