Why aren’t more newspapers cutting the number of days they print each week? » Nieman Journalism Lab

Why aren’t more newspapers cutting the number of days they print each week? » Nieman Journalism Lab.

Right now (at a 2014 run rate), the U.S. daily newspaper industry looks like this:

  • Print ad revenue: $16.40 billion. (Based on the Newspaper Association of America’s 2013 revenue report, reduced by an assumed 5 percent loss rate, which is consistent with reported results from publicly-traded newspaper companies through September.)
  • Online ad revenue: $3.90 billion. (Assumes the same 14 percent growth rate NAA reported for 2013.)
  • Circulation revenue: $11.0 billion. (A slight uptick from NAA’s reported $10.87 billion, with paywall revenues offsetting print subscription losses.)
  • Other revenues as detailed by NAA: $6 billion. (This includes affiliated weeklies, direct marketing programs, commercial printing, and miscellaneous sources like royalties and scrap sales.)
  • Total revenue: $37.30 billion. (Down slightly from $37.59 billion in 2013.)
  • Operating expenses: $29.84 billion. (Assumes 80 percent operating costs, 20 percent cash flow margin, which is around the median of what the publicly reporting publishers net.)
  • Cash flow or EBITDA: $7.46 billion.

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