Do It Yourself Media Relations: The 2 Things You Must Get Right

Do It Yourself Media Relations: The 2 Things You Must Get Right.

But because startups can’t always afford to hire Rolodex-rich public relations firms or publicists who can escort their names and ideas to the head of the line, many entrepreneurs try to bootstrap their public relations. As much you may love the idea of hiring a public relations pro, sometimes doing it all yourself is the only option.

If that’s where you are (hatching and driving a media campaign on your own), here are the two most important things you can do before you make your first phone call or send your first email to a reporter.

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