Journalist-turned-PR pro gives secrets to dealing with the media – The Business Journals.
After 15 years in media — including 12 great ones at the Phoenix Business Journal — I made the jump to PR with Ubiquity Public Relations about six months ago. It’s been a fascinating ride, and more than a little educational to see things from the other side of the media equation.
I’ve been in PR long enough now to start picking up on how some clients can fall short when it comes to media relations. My background touches print, online, TV and radio, so I have a pretty good idea of what today’s media is looking for in terms of stories.
These tips below will give you better insight into how the media operates, and how your company can get more coverage as a result.