What is PR? A definition for 2015 | A PR Guy’s Musings | Stuart Bruce

What is PR? A definition for 2015 | A PR Guy’s Musings | Stuart Bruce.

It’s perhaps easier to say what PR isn’t, not what it is. PR isn’t publicity. PR isn’t spin. PR isn’t media relations. PR isn’t getting favourable media coverage and suppressing negative media coverage. However, PR can include these things. PR isn’t the same as marketing or advertising and definitely isn’t a subset of marketing as very often its objectives aren’t sales related and often not even directly finance related.

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