Trust Me, PR is dead – long live public relations | STUART BRUCE

Trust Me, PR is dead – long live public relations | STUART BRUCE.

The central premise of the book is that every area of modern life is being transformed by changes in society, driven in a large part, but not wholly so, by social media. It examines transparency – how organisations need to make themselves more transparent, and that like it or not they are becoming more transparent anyway. It examines trust, or rather the lack of trust of those in power and authority, replaced with trust in ordinary people. Trust in people like themselves. But this isn’t a new concept. Can you remember who Time magazine’s person of the year was in 2005?

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