As ratings plunge, MSNBC faces shakeup – Dylan Byers – POLITICO

As ratings plunge, MSNBC faces shakeup – Dylan Byers – POLITICO.

The low turnout wasn’t a fluke: Year-to-date, MSNBC’s daytime viewership is down 21 percent overall and 41 percent in the coveted 25-to-54-year-old demographic, putting it in fourth place behind Fox News, CNN and CNN’s sister network HLN. Its prime-time ratings are down 24 percent and 42 percent, respectively. In both daytime and prime time, MSNBC is bringing in its smallest share of the demo since 2005, the year before Keith Olbermann’s scorched-earth admonitions of the Bush administration ushered in the current era of Rachel Maddow, Ed Schultz and Al Sharpton.

 

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