Internet Media and the Fall of GigaOm: The Honest Broker for the Week of March 15, 2015 (Brad DeLong’s Grasping Reality…)

Internet Media and the Fall of GigaOm: The Honest Broker for the Week of March 15, 2015 (Brad DeLong’s Grasping Reality…).

Ben Thompson: When people follow a link on Facebook (or Google or Twitter or even in an email), the page view that results is not generated because the viewer has any particular affinity for the publication that is hosting the link, and it is uncertain at best whether or not their affinity will increase once they’ve read the article. If anything, the reader is likely to ascribe any positive feelings to the author, perhaps taking a peek at their archives or Twitter feed…

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