Arianna Huffington’s Improbable, Insatiable Content Machine – The New York Times

Arianna Huffington’s Improbable, Insatiable Content Machine – The New York Times.

JUNE 30, 2015

What’s Working might sound like a significant departure for a site that, like most media outlets, thrives on tales of conflict and wrongdoing. But in a sense What’s Working is not a departure at all. The Huffington Post has always been guided by the question: What works? Namely, what draws traffic? The answer has changed constantly. When Huffington co-founded the site in 2005, Facebook was still just a network for college students. Today, roughly half her mobile traffic comes from social media, Facebook above all. Arguably, this shift in browsing habits, as much as Huffington’s distaste for the media’s built-in bias toward negativity, helped inspire What’s Working. The initiative is in part an effort to get readers to share more Huffington Post stories on Facebook.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s