White Paper: 2015 Social Journalism Study | Cision

White Paper: 2015 Social Journalism Study | Cision.

Half of journalists now say they need social media to do their work, up from a quarter in 2012. Social media is changing the way media professionals do business and knowing their preferences can help PR professionals be more successful.

Cision’s free 2015 Global Social Journalism Study, conducted in partnership with Canterbury Christ Church University, surveyed over 3,000 journalists from 11 countries. The in-depth study provides a snapshot of how today’s journalists view and use social media, enabling you to better tailor your communication efforts.

Key findings include:

  • Two-thirds of journalists log in daily to use social media
  • 83 percent of journalists choose email as their preferred method of contact
  • English-speaking journalists engage more via social media than non-English-speaking journalists
  • Experts are important sources of information for 39 percent of journalists
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