The Marketer’s Guide To Medium

The Marketer’s Guide To Medium.

Since its beta launch in August of 2012, Medium has been called a lot of things: an online magazine, a blogging platform, a blend of platform and publisher and an upscale content farm, to name a few.

Because it takes a disruptive approach to online media, journalists, futurists, technologists and the likes seem obsessed with defining Medium.

One thing is certain: Medium upends how we think about personal publishing online. It has its roots in traditional blogging but breaks a lot of rules––kind of like a rebellious, super-smart younger sibling.

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