Public radio is wrestling with issues like the increasing shift in how people listen to audio, moving from live-streaming their favorite programs to listening on-demand. There are also more existential questions about how public media, with its long history of membership, will transform its relationship with listeners .
Those are the big, foundational shifts. If you zoom in on the local level, how are public media stations trying to confront change? The Connecticut Public Broadcasting Network (CPBN) decided to attack those questions directly by overhauling its entire organization, from the shows it creates to the ways it funds the network. CPBN intends to spend more than $7 million over the next three years to reinvest in the organization. To do this, it worked with design firm IDEO to create a playbook.