How Connecticut’s largest public media outlet worked with IDEO to reimagine its future » Nieman Journalism Lab

How Connecticut’s largest public media outlet worked with IDEO to reimagine its future » Nieman Journalism Lab.

Justin Ellis

Public radio is wrestling with issues like the increasing shift in how people listen to audio, moving from live-streaming their favorite programs to listening on-demand. There are also more existential questions about how public media, with its long history of membership, will transform its relationship with listeners .

Those are the big, foundational shifts. If you zoom in on the local level, how are public media stations trying to confront change? The Connecticut Public Broadcasting Network (CPBN) decided to attack those questions directly by overhauling its entire organization, from the shows it creates to the ways it funds the network. CPBN intends to spend more than $7 million over the next three years to reinvest in the organization. To do this, it worked with design firm IDEO to create a playbook.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s