The Download on Podcasts: The youth audience is there; where is the youth programming? – RAIN News

The Download on Podcasts: The youth audience is there; where is the youth programming? – RAIN News.

by Brad Hill

In this comparison of podcast listening to the U.S. population breakdown, there is a change from the listening trend we saw in Nielsen’s recent breakdown of age-based AM/FM listening for the first quarter of 2015:

  • Ages 12-17 listened 34 hours, 51 minutes
  • Ages 18-24 listened 49 hours, 17 minutes
  • Ages 25-34 listened 53 hours, 20 minutes
  • Ages 35-49 listened 62 hours, 12 minutes
  • Ages 50-64 listened 68 hours, 42 minutes
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